If you are in corporate sales, you may have a money-making, money-saving, customer acquisition tool built right into your business. Not convinced? Do the math. Enter your numbers in the fields below, then click on the red calculator to build your results.

Step One
Number of corporate accounts on your client list:
Average number of eligible employees per client:
Total number of potential corporate customers:
Average annual expenditure per corporate customer:
Total gross revenue from corporate sales:
Your net margin on corporate sale items:	30% 40% 50%
Total net revenue from corporate sales:

Step Two Give those employees an incentive – a discount coupon or gift certificate – to come shop at your store.
Discount coupon offered to each corporate customer:	10% 15% 20%
Conversion rate of corporate customers to retail:
Total number of new retail customers:
Average value of typical retail orders:
Average value of orders after corporate discount:
Incremental revenue from converted customers:

Step Three You've just acquired new customers for free. Well, almost for free. And you're also going to save money on your current customer acquisition costs.
Current acquisition cost per customer:
The industry average ranges from $35 to $100.
Costs saved by converting corporate customers:

Novator's Virtual Retailer (VR) platform has all the integrated marketing tools to drive your corporate sales. If you want a full demonstration of VR and how it can help your business, call us at 866.668.2867 or send us an e-mail.