Novator Powers LucasArts Online Retail Store After Successful Re-Launch of StarWarsShop.com

TORONTO, Ont. - July 21, 2005 - Novator Systems Ltd., a strategic online retail services provider, today announced that it has re-launched LucasArtsStore.com. Novator was selected to power the retail store for LucasArts after playing a key role in the successful re-launch of StarWarsShop.com. LucasArts is a leading developer and publisher of interactive entertainment software worldwide for video game console systems and PCs.

"Novator's proven results with StarWarsShop.com site helped pave the way for their e-commerce work with LucasArtsStore.com," said Lisa Cross, Director e-Commerce, Lucasfilm. "Their engineering, online retailing expertise and exceptional technical solutions are on target with our requirements for building a world class online retail store for our customers."

LucasArtsStore.com was developed using Novator's world-class technology platform, Virtual Retail (VR), a flexible, fully integrated system, encompassing merchandising, marketing, personalization, analytics, loyalty programming, catalog management and more. Novator is providing the retail expertise, engineering technology and deployment support to power the selection, purchase and delivery of LucasArts entertainment software and game products worldwide.

"We were ecstatic about the successful launch of the StarWarsShop.com and we are now looking forward to great results from LucasArtsStore.com," said David Marcus, Vice President Business Development, Novator. "Our continuing work with Lucasfilm speaks loudly to the entertainment industry about our ability to apply online retailing acumen to intellectual property merchandising."

About Lucasfilm

Lucasfilm is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to motion picture and television production, the company's global business include visual effects, sound, video games, licensing and online activity. Lucasfilm is located in Marin County, California.

About Novator Systems

Novator is a strategic online retail services provider, creating value for customers through a proven combination of retail expertise and continuous innovation. For more than a decade, Novator has partnered with some of the world's best companies, transforming them into leading online enterprises. Novator's diverse team of online specialists has created successful online retail and customer care solutions for FTD, NewLine Cinema, Warner Bros, Interflora and more. For more information, visit www.novator.com.

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Contact:
Jennifer Wood
Novator Systems Ltd.
Toll Free: 866-668-2867 ext 268
jwood@novator.com