Novator and Florists Online welcome Loblaws

Since Novator helped FTD launch its Florist Online program, more than 10,000 independent florists have joined and had online success. None more successful than their newest partner, Loblaws.

Loblaws, the prominent Canadian grocer, established two websites with FOL: www.flowermarkets.ca and the French language site www.expressfloral.ca. Over the Valentine's Day period, these sites accounted for approximately 13% of the total orders within the FOL family. The popularity of Loblaws and its extended brands - Atlantic Superstore, Fortinos, Independent Grocer, Zehrs - makes this partnership one of the most successful initiatives for Florists Online.

----------
Contact:
Ilana Sprongl
Novator Systems Ltd.
Tel 416-260-5131 ext 360
ilana@novator.com