e-Commerce Solutions Made in Canada for India
A Twist on IT Outsourcing for Online Retailers

TORONTO, ON - August 3, 2006 - Outsourcing IT resources to India is a common solution for many companies today, but at Novator Systems Ltd., they’ve added a twist to this trend. As an e-commerce solutions leader, Novator is outsourcing its Canadian talent to service the Indian online retail sector.

This innovative approach is the brainchild of Novator’s Founder & CEO, Mark Fox, who recognized the potential of the Indian marketplace. With the second largest population in the world and significant economic growth forecasted, Novator sees India as an enormous growth opportunity for retailers entering the online market through multi-channel expansion.

As an independent operation, Novator has opened an office in Mumbai, India to ensure that the customer experience and marketing programs reflect the needs and goals of the Indian clients. Fox recognized that combining the strengths of Novator’s e-commerce solution with knowledge of the Indian marketplace would be key to servicing the retailers in this market. For more information, contact marketing@novator.com.

Novator is a strategic online retail services provider creating value for clients through a proven combination of retail expertise, technology and continuous innovation. Novator offers a complete outsourced e-commerce solution incorporating Virtual Retailer, a fully integrated multi-channel platform. Novator’s solution includes strategy, design, deployment, hosting and monitoring with ongoing e-retail analytics, services and support. Since 1994, Novator has partnered with some of the world’s best companies, transforming them into leading online retail enterprises. Novator’s diverse team of online retail experts has created successful solutions for FTD, New Line Cinema, Lucasfilm, Warner Bros., adidas Canada, Interflora UK, The Northern Group, Factory Card & Party Outlet, and more. For more information visit www.novator.com.

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Media Contact:
Jennifer Wood
Marketing
Novator Systems Ltd.
Toll Free: 866-668-2867 ext 268
jwood@novator.com