Harry Potter shops here

The world's most famous wizard is back. On June 4th, Warner Bros. released the much-anticipated movie, Harry Potter and the Prisoner of Azkaban to captivated audiences everywhere.

Harry Potter is one of the world's most recognized brands; the books, by J.K. Rowling, fly off the shelves world wide, and fans flock to the theatres in record-breaking numbers each time a new Harry Potter movie comes out. The demand for Harry Potter merchandise is equally high as kids and adults alike want their own Gryffindor scarf or a Hogwart's t-shirt.

Warner Bros. teamed up with Novator, its online retail partner, to build the official Web store for Harry Potter and the Prisoner of Azkaban. Knowing there would be a huge industry and fan buzz around the release of the movie, they needed a solution that would be able to handle heavy bursts and large transaction numbers. Novator's Virtual Retailer (VR) platform had proven in the past to be up to the task of handling traffic and transactions at peak times as it supported other popular releases for Warner Bros. brands including The Matrix and The Terminator. The Harry Potter Shop maintains and extends the WB / Novator standard of ecommerce performance and excellence.

The Harry Potter Shop has become a popular destination for fans of Harry Potter and his friends Ron Weasley and Hermione Granger. Novator's Microsite solution, a component of the VR Platform, ensures that Warner Bros. will be able to grow as the characters grow, and re-brand as the sequels are released. With each successive movie comes a distinct look and a distinct story that needs to be reflected in the online store. The Microsite component allows Warner Bros. to design and build a brand new site quickly as it uses the existing product catalog and technology that is already in place for the Novator-powered WBShop.com.

Sound like magic? Harry Potter wouldn't have it any other way.

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Contact:
Ilana Sprongl
Novator Systems Ltd.
Tel 416-260-5131 ext 360
ilana@novator.com