Enesco announces launch of newly redesigned and improved consumer shopping web site

Itasca, Ill. – May 3, 2007 – Enesco, LLC, a leader in the giftware, and home and garden décor industries, today announced the launch of the Company’s enhanced and improved consumer shopping web site at www.enesco.com.

The new web site features clearer navigation, enhanced functionality and an improved consumer shopping experience.
With eye-catching product images, the new web site introduces the online shopper to gift-giving ideas for every occasion and recipient, as well as by brand and price point. Enesco partnered with Novator Systems in the creation of the new web site.

Enhancements to the web site include:

· Enhanced Shopping Experience – The entire transaction is completed on Enesco.com, with the orders seamlessly passed to Enesco’s participating retailers for fulfillment. This allows the consumer to have a similar shopping experience as other major online shopping sites, without taking revenue from the participating retailers. The new web site also features improved product layout, enhanced up sell and cross-selling opportunities by item and occasion, improved site search functionality, and better product category navigation. Online shoppers will now have the ability to create a personal account which allows them to maintain billing information, store recipient addresses, and obtain tracking information on orders.

· New Features – New features on the web site include enhanced Customer Service information, with a detailed FAQ page, Become a Retailer and Become an Affiliate sign up links, and an improved Retailer Locator with mapping capabilities. Other new features include a Product Suggestion submission form and a Media Inquiry e-mail address.

· Improved Look and Feel – Enhanced graphics and new page layouts provide visitors with an improved user experience, one that more closely aligns to Enesco’s corporate brand.

Basil Elliott, President and CEO of Enesco, LLC, commented, “The web site re-design is just the first of several different strategic online initiatives that Enesco will launch in 2007. Because our Company is growing and evolving, the message we deliver to customers, potential customers and end consumers is evolving with us. Enesco will be the leader in the gift industry bringing consumers and our retailers together.”

“Throughout the year, Enesco will be driving additional revenue to enesco.com through online partnerships, search engine marketing and e-mail marketing,” added Amanda Geist, Director of Internet Marketing. “The newly designed web site provides the platform from which we can increase the brand awareness of Enesco and our family of brands.”

About Enesco, LLC.

Enesco, LLC is a global leader in the giftware, and home and garden décor industries. Serving more than 44,000 customers worldwide, Enesco distributes products to a wide variety of specialty card and gift retailers, home décor boutiques, as well as mass-market chains and direct mail retailers. With subsidiaries in the United Kingdom, France and Canada, Enesco serves markets operating in Europe, the Americas Canada, Australia and Asia. The Company’s product lines include some of the world’s most recognizable brands, including Heartwood Creek® by Jim Shore, Foundations®, Pooh & Friends®, Walt Disney Classics Collections®, Disney Traditions™, Disney®, Border Fine Arts™, Cherished Teddies®, Halcyon Days®, and Lilliput Lane™, among others. Further information is available on the Company’s web site at www.enesco.com.

About Novator Systems

Novator is a strategic online retail services provider creating value for clients through a proven combination of retail expertise, technology and continuous innovation. Novator offers a complete outsourced e-commerce solution incorporating Virtual Retailer, a fully integrated multi-channel platform. Novator’s solution includes strategy, design, deployment, hosting and monitoring with ongoing e-retail services and support, including marketing, merchandising and analytics. Since 1994, Novator has partnered with some of the world’s best companies, transforming them into leading online retail enterprises. Novator’s diverse team of online retail experts has created successful solutions for FTD, New Line Cinema, Lucasfilm, Warner Bros., adidas Canada, Interflora UK, The Northern Group, and more. For more information visit www.novator.com.

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Media Contact:
Jennifer Wood
Marketing
Novator Systems Ltd.
Toll Free: 866-668-2867 ext 268
jwood@novator.com