2.5 Orders Per Second = Record Breaking Sales

During the week leading up to Mother's Day, transactions at FTD.com held at 2.5 orders per second. The result: record breaking sales during FTD's most important merchandising event of the year.

Gift-giving retail sites see enormous revenue opportunities during peak holidays like Valentine's Day and Mother's Day. But these opportunities come with inherent challenges. As site traffic increases and order transactions skyrocket, availability and response time become the benchmarks for conversions and customer retention. For an online retailer like FTD.com, the stakes are high. Much of FTD.com's annual revenues depend on holiday sales, when performance matters most.

During the week leading up to Mother's Day 2004, FTD.com was able to manage an unprecedented 29% year-to-year jump in order volume at a processing rate of 2.5 orders per second without any degradation in site reliability, speed or performance. FTD.com's capacity to process transactions rapidly and respond instantly to customer actions resulted in record-breaking sales.

As FTD.com's online retail partner, we raise the bar higher every year for speed and reliability in processing transactions. In fact, Mother's Day 2004 showed a 9% increase over 2003 in order processing speed. The Novator commerce engine consistently meets and exceeds expectations during peak demand periods. Our goal is to ensure that FTD.com delivers the best possible customer experience every second of every day, year after year.

FTD and Novator represent one of the longest and most successful partnerships in the history of online retail. Since 1994, we've delivered high-impact business and technology solutions that have helped establish FTD.com as an industry leader. Novator provides engineering, creative, strategic support and more to its most valued partner. Today, FTD outsources all of its online merchandising properties to Novator, including B2C site FTD Florists Online and B2B site FTD Marketplace.

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