FTD Marketplace

Challenge
Always searching for new and innovative ways to support florists, FTD wanted to offer an easy, efficient, and inexpensive way for florists to order flowers and supplies. FTD realized that florists must offer a wide range of floral and non-floral products to remain competitive. The challenge for FTD and its partners was coordinating orders, payments and deliveries across multiple vendors on a global level.

Solution
FTD turned to Novator, its online retail partner, to create a simple yet robust business-to-business solution. FTD Marketplace is a virtual shopping mall open to FTD members and non-members that offers a wide range of products including an extensive variety of fresh flowers from around the world as well as a large selection of FTD branded products and merchandise from a large group of vendors.

Results
FTD Marketplace benefits florists:

• Easy access to online catalog from many vendors
• Access to a greater number and variety of products
• Simple and fast transactions and tracking
• Pricing efficiencies resulting from lower transaction costs.

FTD Marketplace benefits vendors:

• Access to more buyers while lowering buyer acquisition costs
• Pricing and inventory efficiencies
• A smart, intuitive catalog and inventory administration tool.

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