Don't get conned into a "cookie cutter" solution where your brand is forced to fit into a homogenized e-commerce service.

Brand is everything, so your online presence should mirror your brand completely, with no cumbersome application rules cramping your style.

Our measure of success is converting the feel of your offline shopping experience to the online world. We make sure nothing is lost in the translation. The emotional state that your customers have online will be identical to when they use your other sales channels. Brand consistency is your main concern - and it's ours too.

Make your brand's voice get heard loud and clear. Take advantage of Novator's two main strengths: flexibility and a powerful technology base.

We've been around long enough to know that a positive user experience is not necessarily what some white paper says. Our flexibility allows us to bend the rules because no one knows your customers as well as you do. By combining your knowledge of your customer and our knowledge of best practices in online retail, we'll create a new and unique user experience that is tailored specifically to your target user.

We'll develop the conceptual and visual design of your retail Web site including brand identity, emotional imagery and intuitive navigation; we'll entice your visitors to action and action to transaction. And they'll want to keep coming back for more.