It's a given: your online store has to do everything your offline channel does.

That means product management, promotions, upselling, customer service and so much more. On top of that, you want a store that's easy to manage so that you can spend your time increasing profits, not configuring servers and system databases.

Novator's commerce technology offers just that. Our fully integrated commerce platform, Virtual Retailer (VR), incorporates merchandising, marketing, catalog management, analytics and our new microsite technology into an easy to use online retail tool.

We offer an automated customer service module, Novator Answer, that goes hand-in-hand with VR, making life a lot easier for your frontline service representatives. And because Novator technology partnerships are outsourced solutions, we'll be your IT support team, so you can concentrate on what you do best.