Think of it as a supercharged Internet storefront with all of the back-office functionality you'll ever need.

We're not just leaders in technology, we're retail specialists to the core. It's why VR is such a robust platform for online commerce. Our engineers develop solutions that result in higher conversion rates, bigger orders and lower abandonment because they think like retailers.


This is what we're proud to offer you through Virtual Retailer:

Merchandising

Novator's powerful commerce engine includes all the tools necessary to:

• Manage product catalogs, product listing pages, categories and pricing
• Provide powerful search capabilities
• Cross-sell and up-sell, run promotions, kits, bundles and collections
• Manage discounting and pricing changes, and more.

Marketing

This set of features is designed to expand your existing relationships, maximize sales and attract new customers through:

• Allowance/gift certificate programs
• Coupon campaigns
• E-mail list collection and management
• Reminder marketing: e-mail, event and calendar-based
• Co-branded version of the Web site
• Microsites that focus on brand and product subsets.

Loyalty

Once a customer, always a customer; this is the goal. Novator's loyalty capabilities include:

• Personalized loyalty programs with unique logins and passwords
• Extending offline loyalty programs to the online world, and integrating with existing infrastructure
• Target marketing to subsets of loyalty participants
• "Most Valuable Customer" reports, and more.

Purchasing

Novator has developed a best-in-class shopping cart experience offering:

• Multi-item, multi-recipient carts
• Multilingual, multiple currencies
• A concise pre-checkout summary that shows customers the total cost including all shipping prices and applicable taxes
• Purchasing using credit, loyalty currency (i.e., reward points), coupons and gift certificates
• Online credit card processing
• Backend fulfillment integration, including inventory checking, order splitting and backlogging.

Content Management

A site that sells is a site that is fresh, nimble, and able to respond quickly and easily to customer trends and business needs. Novator's administration tool allows site managers to:

• Easily update content and messaging on the homepage and all information pages
• Manage product and pricing changes
• Create new content pages and categories if a trend or need requires a place on the site.

Site Performance Analysis and Reporting

Novator's integrated VR platform allows clients to manage a robust online storefront as well as all the reporting and analytics needed to ensure staying on top of trends. Furthermore, it allows for:

• advanced fraud detection rules to minimize chargebacks
• complex shipping rules to support multiple shipping options
• extensive taxation table support.

The Novator platform tracks all relevant data and delivers standard reports to Web site stakeholders. Based on the data, retailers can make decisions about product placement, pricing and promotion to ensure that sales are maximized.

 

If you want more information or a demonstration of any of our technology services, call us at 1 866.668.2867 or send us an e-mail.

Back to our technology