Higher conversion rates and average order value
Microsites attract more qualified visitors to your merchandise, which increases conversions and average order value.

Brand extension
Microsites capture new customers and extend your brand. For example, you can generate multiple versions of your site to reach different customer segments.

Rapid deployment
Template-driven designs allow you to quickly rebrand and re-skin a microsite for a new promotion, reducing your time to market.

Rapid response time
Novator's microsite management tools are easy to use and make it possible for you to respond promptly to changes in market conditions, consumer demand and inventory availability.

Limited upfront investment
Supported by Novator's powerful e-commerce engine and equipped with our microsite management tools, you eliminate unnecessary development costs.

Search engine optimization
Microsites gain and retain top search engine positions, leading customers to merchandise that matches targeted keywords and phrases.

Brand credibility
Targeted products and content increase customer satisfaction and build credibility for your brand.

Insight into targeted segments
Microsite reporting/analytics provides more targeted information about your unique customers.

Increased average order value
Customers who feel recognized and satisfied spend more time on your site and purchase more merchandise.

Community
Targeted customers are more willing to interact with other visitors and offer information through your site, opening opportunities to mine more deeply for customer interests.

Fast and easy shopping
Consumers do not have to navigate through irrelevant merchandise and clutter to find what they want.

Focus builds confidence
Consumers perceive you as a retailer who understands what they want and respects their time: a retailer they can trust.

Continuity of experience across all channels
Customer satisfaction increases when the customer is viewed as an important, distinct shopper, not a mass consumer audience throughout the channels. As the customer becomes familiar with the "umbrella brand," they never have to relearn the site navigation and experience when moving from channel to channel as all of the shopping metaphors, merchandising cues and checkout process are inherited with every new microsite that is created.

Community
Targeted customers enjoy interacting with other visitors who share their interests. These customers are more likely to return to your site, enhancing and further personalizing their shopping experiences.