WBShop.com is the official Warner Bros. Studios' online shop. WBShop.com features merchandise from Harry Potter, Looney Tunes, The Ellen Show and other leading Warner Bros. properties. Since 1996 Novator has provided e-commerce services and support to the online movie memorablia shops managed by New Line Cinema, including WBShop.com and the microsites that draw merchandise and information from its master catalog and customer database.

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Warner Bros. Shop manages the master catalog for its flagship store and all the microsites it serves. The master catalog contains products from every product category and every Warner Bros. property. When Warner Bros. recognizes the opportunity to launch a new film or television series like Terminator 3, The Matrix Reloaded, or The Ellen (DeGeneres) Show, merchandise and targeted customer information is uploaded to the WBShop. The targeted microsite is launched with products directed to the film's or series' target audience, using Novator's
e-commerce platform and our microsite management tools.