Great discoveries rarely happen by accident. They are almost invariably the result of careful and tactical experimentation. Innovative thinking and creation is the lifeblood of any venture, and you never know where the results will take you. After all, Viagra was supposed to be a heart medication. There is only one certainty. If you are not constantly experimenting and innovating, you are in fact standing still and in danger of being passed.

A retailer needs to explore new and innovative concepts to penetrate fresh markets and retain existing ones. To make discoveries about your customer needs, you must be willing and able to test your ideas. The first step in the process? You must be freed up to do so. Multi-channel retailers are often discouraged from trying new and innovative designs and retailing strategies because it typically requires architectural and design overhauls costing many man-hours and lost revenue, all for something that might not even work. Collaborating with Novator knocks down those creative roadblocks. The power of sale is returned to those who know selling. Your focus is back on strategy, action and implementation. Suddenly, you are free to think and after that …

Imagine putting the control back into marketing and product management rather than relying on a backed-up IT department. Imagine reducing inefficiencies by way of misinterpretations and oversights through hand-me-down change requests. These hassles can be reduced significantly through Novator's Virtual Retailer, allowing for self-administration at all levels of the organization with any level of technical expertise. Now, having reduced an entire departmental dependency for site changes, experimental retail strategies, whether they are design alterations or promotional offerings, are literally at the marketer's or merchandiser's fingertips. Now the target of maximizing your multi-channel sales is in …

Our retail partners have been effective in using the benefits of experimentation. Take one partner who tests alternating promotional campaigns on their homepage and monitors which will perform best. Two versions are offered while performance metrics are tracked and calculated. Once they know which promotion offers better conversion rates, the retailer can decide which promotion will run permanently. This same partner is interested in experimenting with different merchandising options on a selection of landing pages. Once established, the retailer can determine the most effective merchandising layout options and price points. Another partner tests multiple merchandising combinations on different landing pages to determine high performers and to introduce product depth to their consumers, resulting in increased average order values. A retailer needs to sample new sales and marketing strategies to identify and penetrate new markets and to retain existing ones.

Novator

With an outstanding 12-year success story of creating long-term relationships with companies, we are looking for partners, not a one-time sale. Our combination of strategic retail expertise and continuous innovation empowers your organization to reduce the amount of time and resources you spend focused on the tactics of the sale. Instead, be innovative, creative and inventive.

Lead. Never follow.