With Virtual Retailer, your company can manage the reporting and analytics essential to monitoring trends and making decisions. Our platform tracks all relevant data and delivers standardized reports to site stakeholders. Based on this data, retailers can make decisions about product placement, pricing and promotion to maximize sales.

Your analysts can create, edit, configure and schedule the reports they want, and delete them when they are no longer needed.
Novator recognizes the importance of having the best analytical tools to optimize a site’s revenue performance and to ensure the best customer experience. We understand that your operations depend on transactional reports that meet your needs. Virtual Retailer provides an ad hoc transaction reporting engine with Omniture’s leading analytic capabilities. 

Key Features of Reporting
	Create ad hoc reports.
	Report scheduling on recurring cycles.
	Distribute automated reports to predefined lists of stakeholders.
	Aggregate data across all websites up the Retail Data Model (RDM) entity tree.
	Select data attributes by report type.
	Use the data export utility.

Key Features of Analytics
	Create real-time interactive reporting dashboards with event-triggered alerts.
	Run pre-configured and custom reports for details on website statistics, transactions and customer activity.
	Analyze traffic, visitors, commerce, paths and campaigns with segmentation support.
	Export data in supported formats including a robust Excel client.
	See OptimumPath customer click-path visualizations.
	View ClickMap overlay to visually understand customer click behaviours on a specific page.
	Automate dashboard distribution to a pre-selected group on a pre-defined delivery time.