Expanding your existing relationships, maximizing sales, and attracting new customers is what successful e-commerce initiatives are all about. Novator’s email marketing, search engine optimization and search engine marketing strategies work together across all of your channels to build and maintain meaningful customer relationships.

Virtual Retailer employs Yesmail, one of the top permission-based email marketing services, which provides robust list management, campaign creation, email frequency business rules, sequential campaign creation and reporting. With its user-friendly administration interface, your marketers can create, test and execute multi stage email campaigns for targeted user segments. Virtual Retailer also provides transactional emails, triggered by system events to improve the customer experience and allow you to communicate with your online shoppers.

A successful search engine optimization (SEO) strategy requires properly indexed site content, including dynamically generated pages. Virtual Retailer was built using a page template design that makes this step easier for Google, Yahoo, AOL and other leading search engines, so that you can benefit from high placement in organic search results. Novator has also partnered with Channel Intelligence for shopping comparison feeds, and leading affiliate management vendors to create a network of referral sites to maximize your exposure.

Novator also provides a full set of search engine marketing (SEM) services, including a managed keyword acquisition strategy and ongoing ROI monitoring.

Key Features of E-mail Marketing
	Manage multiple subscription types with opt-in and opt-out.
	Manage lists and segmentation with email content targeted as specific customer segments
	Create hard bounce and soft bounce rules for automated email handling.
	Create campaigns, scheduling, approval and testing for HTML, text and AOL formats.
	Customize email messages with dynamic content tags.
	Create sequential email campaigns with user-defined business rules.
	Comply with CAN-SPAM and other privacy regulations.
	Create custom landing pages to optimize and personalize the customer experience on click-through.
	Manage email delivery services.
	Manage blacklist services.
	Report by email campaign.

Key Features of SEO and SEM
	Optimized website design and architecture for complete site indexing.
	Content recommendations and a linking strategy to optimize results.
	Comparison shopping engine feeds through Channel Intelligence.
	Keyword acquisition strategies and ongoing ROI analysis.
	Paid inclusion.