Building e-commerce loyalty is increasingly difficult given the infiltration of price comparison engines, auction sites and competitor promotions. Consumer expectations continue to be influenced by experiences they have on other websites. Novator views loyalty as a strategic imperative deployed on multiple fronts, which is why we provide access to information about customer accounts and orders, website features to make the shopping experience convenient and enjoyable, and marketing tools to proactively generate incremental sales opportunities.

Virtual Retailer provides you with the tools and features you need to give your customers exactly what they want. You’ll deliver shopping experiences ahead of the curve that will keep your customers coming back. 

Key Features of Loyalty
	Manage online customer accounts including order history, account settings, and more.
	Create an online address book for easy checkout.
	Ship to multiple recipients.
	Include redeemable online and offline Gift Cards and Gift Certificates.
	Customize your rewards program for awarding and redeeming loyalty points.
	Integrate seamlessly with existing in-store or online rewards programs.
	Define rewards points required to purchase individual products.
	Implement product ratings and reviews.
	Implement tell a friend and product recommendations.
	Include Personal Touch gift wrap and greeting cards.
	Run contests and sweepstakes.