Novator provides a personalization strategy that goes beyond simple merchandising rules or banner changes trigged by a static grouping of customers. With Virtual Retailer, you can create unique websites for each customer segment to create an experience that presents your brand and products in a way that resonates with customers and builds loyalty.

Sell more products by creating a new web experience for each of your customers or segments. Deploy new websites as opportunities arise, or proactively create demand from segments or channels (shopping comparison, auction, international). 

Key Features of Personalization
	Create new websites using the Retail Data Model in Virtual Retailer.
	Customize the design, content, catalogue, business rules, promotions and discounts for each website.
	Define customer segments and personalize content, design and merchandising options within a website.
	Use Virtual Retailer’s multi currency and multi language capabilities to create websites for your international customer base.
	Target specific audiences by using shopping comparison data feeds, and create a website for each audience.
	Personalize the landing page by recognizing the click-through origin point for your customers.