Novator Systems Ltd

	Microsites

	Design & Content Management

	Search & Merchandising

	Product Management

	Personalization

	Loyalty

	e-Mail Marketing, SEO & SEM

	Customer Care

	Shop Cart & Order Management

	Reporting & Analytics

	B2B

Hyper-Channel E-Commerce

Hosting, Monitoring & Intergration

Flexibility in managing your catalogue is essential - if you can’t showcase your products, you can’t sell them. Novator delivers simple and flexible tools for you to create, manage, display and merchandise your products in a way that will resonate with your customers.
Virtual Retailer provides large-catalogue clients with data import utilities for standard product management functions, while also empowering small catalogue clients with its user-friendly tools for direct product management within the admin interface. VR allows you to:

	customize product details with a flexible attribute structure
	visually merchandise products with rich imaging
	customize product displays
	create a taxonomy structure that logically groups products
	support international markets with multi-currency and multi-language features
	manage complex, multi-site catalogues with automated inheritance business rules.

Use the full power of Virtual Retailer to control what you sell and how your customers perceive your products

Key Features of Product Management
	Support for an unlimited number of SKUs
	Automated inheritance handling for microsite management, so that one product may be sold in multiple places
	Product and image upload utilityUser-friendly administration module to create and manage all products and category details
	Rich SKU attribute structure with user-defined attributes
	All attributes indexed for search, guided navigation, and search merchandising features
	Page template management to change the way categories and products are presented to customers
	Create category and product merchandising relationships
	Multiple pricing options including tiered pricing, time-based pricing, seasonal pricing and loyalty point redemption value
	Multi-currency and multi-language
	SEO-friendly URLs created automatically
	SKU and non-SKU variant support
	Define shipping and taxation exceptions at the product or variant level
	Ensembles, kits and bundles
	Inventory management with automated inventory updates
	Rich imaging management for colour swatches, hot spots, alternative images, etc
	SKU search and bulk management