Configuration of design and content by non-technical personnel is often the measurement of success for a content management system. With Virtual Retailer’s Site Designer, your merchandisers can make merchandising and content changes to your site, preview those changes and schedule them as far in advance as required without the assistance of your IT department.

Novator doesn’t just provide a content management system. Our customers need control over site changes, an automated process to push content and design changes to all their websites, and the flexibility to create and manage all of their site assets. Virtual Retailer fulfills all of these needs with its robust user permission capability, Retail Data Model automated inheritance and an embedded asset management utility.

This intuitive content management tool comes bundled with every VR implementation so that you can have total control of your e-commerce environment. Designed specifically for the business user, Site Designer will significantly improve the way you manage your online business. 

Key Features of Content Management
	Update content such as text, images, digital assets and dynamic merchandising widgets.
	Modify content for a single site or whole group of sites at once.
	Schedule changes for the future and view the aggregate schedule.
	Change the layout of a section of a page or the entire page.
	View your layout and site design as HTML or as a schematic planogram.
	Manage site assets such as banners, images, and files in our easy-to-use Digital Asset Library.
	View and preview the details of all website images currently in the database.
	Mass upload new website images.
	Update and delete website images.
	Publish targeted content by language, currency or country.
	Integrate with web tracking services such as Omniture to provide “pathing” reports that track the paths of visitors and customers, from start to finish.
	Use Commerce Data to record customer loyalty, sales cycles, products purchased, and promotional activity.
	Run Traffic Reports to analyze all aspects of visitor activity, such as traffic patterns, popular channels, and preferred technologies.