Why should you have to change your business operations to fit software? Virtual Retailer uses the most sophisticated Retail Data Model (RDM) in the industry, which provides a flexible structure for modeling and managing your business to reflect the reality of your operations.

With Virtual Retailer, you can rapidly create multiple e-commerce sites or microsites with audience-specific design, content, product, promotions and pricing. The limitation of a single website with lengthy setup for each instance is an antiquated approach. The power of the RDM goes beyond the rapid creation of a new website; it lies in the ability to manage multiple websites without adding headcount, because the complexities of managing data have been automated. Change pricing once and not in every website catalogue. Update your design template once and have it ripple down to all your websites. Add a new promotion once and select the websites that it applies to.

Virtual Retailer enables you to create websites with a distinctive experience for each customer segment, different brands, different geographical regions, different languages and different customer devices. And it does it without adding significant cost or complexity to your organization.

Key Features of Microsites
	Powered by the Retail Data Model with a multi tiered entity structure: Supplier, Company, Business Unit, Web Store, Website, and Brick & Mortar entities.
	Rapidly create unlimited websites, but maintain control by defining relationship rules that define who can manage the product catalogue, design and content of individual site entities, fulfillment, merchandising and marketing.
	Manage and define user roles and grant functional permissions at every level.
	Deploy content and design changes for a single site or an entire channel all at once.
	Control which products or types of products to propagate to each of your online channels.
	Enable your suppliers or product managers to input product data, images and text at any level.
	Search for an order within a single website or across all websites.
	View reports by entity, by level, or create aggregate roll-up reports for your entire enterprise.