Virtual Retailer™ is an e-commerce platform 15 years in the making, embodying the collective knowledge, experience and success of leading retailers, marketers, merchandisers and e-commerce professionals. Virtual Retailer's highly-scalable architecture enables you to self-manage and personalize the experience for your customers, taking full advantage of the breadth of features and capabilities inherent to the platform. With Virtual Retailer, you can rapidly create multiple e-commerce sites or microsites with target audience-specific design, content, product, promotions, pricing and business rules.
By virtue of our Retail Data Model, Virtual Retailer does not force your organizational reality to fit into a rigid online structure; instead, it empowers you with the real world flexibility to merge your online and offline businesses, effectively mirroring how your organization operates. The retail data model provides automated data and content inheritance to simplify your e-commerce operations - as well as to undertake rigorous analytics and report up through the organization - all the while providing proper levels of management control and oversight.
At Novator, we work closely with you to constantly evolve Virtual Retailer so that you can grow your business, engender customer loyalty, strengthen your brand, and optimize each user's experience.
