A successful e-commerce business embraces the pursuit of continual improvement to meet the ever-changing demands of the marketplace. Novator's holistic partnership philosophy and approach begins with providing our clients with the services they need to develop and launch their sites, continuing after launch to enhance the online shopping experience for their customers. Our User Experience, Strategic Analysis and Tactical Implementation groups are uniquely capable of helping to optimize your online performance across several dimensions - and at any stage of your business lifecycle.
User Experience
Novator's User Experience & Design team creates the online experience that your customers demand, while meeting the requirements of your brand and image. Our experienced designers, usability specialists, and content strategists work with your internal team, your agency, or independently to create a site that is right for you and your customers. We create:
Easy to use sites that are clear and concise in language and layout
Current, vibrant designs that are contextually relevant to your customers' needs
Experiences that reinforce customer trust and loyalty
Brand integrity in design
Designs that maximize conversion rates and average order value
Future state prototyping and full site mock-ups
Purchase path assessment and optimization
Microsite design & implementation
Strategic Analysis
E-commerce success can be assessed in a variety of ways, depending on your company's overall objectives. Novator's Strategic Analysis team works as an adjunct to your team, focused on driving your primary Key Performance Indicators.
Category Performance Analysis: Elevate and optimize your business performance with in-depth site and user analytics
Purchase Path & Checkout Optimization: Isolate enhancements that will most effectively drive site conversion by developing an intuitive and effective experience that will increase "cart success"
Merchandising Optimization - Drive meaningful lift in average order value with refined homepage and category landing page merchandising and improved cross-sell and add-on presentation across your site
Marketing Assessment - Identify opportunities for cost-effective and efficient utilization of your marketing budget that best drive ROI, through a detailed review of your marketing plan
360° Site Diagnostic Assessment & Monthly & Quarterly Business Reviews
Tactical Implementation
In an ever-more competitive e-commerce landscape - with consumer expectations of your site experience always on the rise - your business requires a corresponding and ever-increasing level of efficiency in resource utilization. Novator's Tactical Implementation team provides you with a variety of capabilities to continue to achieve your business objectives in the most ROI-enhancing manner:
Design and functionality fine-tuning and optimization
Ongoing merchandising and catalog management
Development and execution of email marketing and online advertising campaigns and promotions
SEO, A/B testing, merchandising evaluation and optimization
Email and banner campaign creation, execution, and analysis
Merchandising and marketing execution and analytics
