TORONTO, Ont. - June 9, 2005 - Novator Systems Ltd. ("Novator"), a strategic online retail services provider, today announced that it worked with Lucasfilm Ltd. on the successful re-launch of the StarWarsShop.com. Novator provided the complete online solution and managed the shop's successful conversion from a previous service provider. Novator helped accomplish the re-launch in time for the global theatrical release of Star Wars: Episode III Revenge of the Sith, which is in theaters now.
"We are very happy with the successful switch to Novator and their development and launch of the StarWarsShop.com site," said Lisa Cross, Director of e-Commerce, Lucas Online. "The online sales to date have exceeded our expectations, and Novator's work in powering the site has contributed greatly to that success."
The Star Wars Shop site was developed using Novator's world-class technology platform, Virtual Retailer (VR), a flexible, fully integrated system encompassing merchandising, marketing, personalization, analytics, loyalty programming, catalogue management and more. Novator is providing retail expertise, engineering technology and deployment support to power the selection, purchase and delivery of Star Wars licensed memorabilia and products worldwide.
"We're excited to be working with Lucasfilm, an entertainment powerhouse, and to be adding them to our entertainment sector portfolio," said David Marcus, Vice President Business Development, Novator. "Our singular focus on online retailing has enabled us to deliver innovation in knowledge, technology and processes specific to the retailing industry."
About Lucasfilm
Lucasfilm is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to motion picture and television production, the company's global business include visual effects, sound, video games, licensing and online activity. Lucasfilm is located in Marin County, California.
About Novator Systems
Novator is a strategic online retail services provider creating value for clients through a proven combination of retail expertise, technology and continuous innovation. Novator offers a complete outsourced e-commerce solution incorporating Virtual Retailer, a fully integrated multi-channel platform. Novator’s solution includes strategy, design, deployment, hosting and monitoring with ongoing e-retail services and support, including marketing, merchandising and analytics. Since 1994, Novator has partnered with some of the world’s best companies, transforming them into leading online retail enterprises. Novator’s diverse team of online retail experts has created successful solutions for FTD, New Line Cinema, Lucasfilm, Warner Bros., adidas Canada, Interflora UK, The Northern Group, and more. For more information visit www.novator.com.
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Media Contact:
Amani Saif
Novator Systems Ltd.
Toll Free: 866.668.2867 ext 268
media@novator.com
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