TORONTO, Ont. – Sept 6, 2006 – Novator Systems Ltd., a strategic online retail services provider, announced that it has successfully launched Northernreflections.com, the online retail site for the Northern Reflections apparel stores. As Canada’s first national women’s wear chain to go online, Novator is thrilled at the opportunity to be the force and strength behind this successful website.
“Northern Reflections customers are incredibly loyal and most lead very busy lives, so when they asked us to make online shopping easy and convenient, we listened and responded,” explains Mario Chiofolo, Director of Marketing, Northern Reflections. “Now, you can browse, select and purchase a new Northern Reflections outfit seven days a week, at any time that is convenient for you. Novator’s technology has made that possible for us to accomplish.”
Northernreflections.com was developed using Novator’s world-class technology platform, Virtual Retail (VR), a flexible, fully integrated system, encompassing merchandising, marketing, personalization, analytics, loyalty programming, catalog management and more. Novator is providing the retail expertise, engineering technology and deployment support to power the selection, purchase and delivery of Northern’s apparel coast to coast.
"We welcome the Northern Group on board, and thank them for the trust they have in us. We are delighted that Novator's reputation of superior outsourced e-Commerce solutions has been recognized again within the industry by another prestigious retailer", says Novator's VP Marketing & Corporate Strategy, Kelly Baker. "We were ecstatic about the successful launch of the Northernreflections.com site, and we are now looking forward to great results from this partnership," says Baker. "Our work with the Northern Group speaks clearly to the multi-channel retail industry about Novator's ability to apply online retailing expertise in an effective and successful manner to drive traffic and sales."
About Northern Reflections
Northern Group Retail Ltd. is a Canadian specialty apparel retailer. With over 210 prime locations nationally, Northern has successfully offered outstanding products and services since 1985 under the Northern Reflections and Northern Getaway banners. Northern boasts a warm, dynamic, spirited, and goal-oriented team made up of over 2,500 dedicated Associates. These Associates provide a unique brand of personalized customer service in an effort to ensure the best possible shopping experience. Northern Group Retail Ltd. is owned by the Canadian affiliate of York Management Services, Inc. York is a privately owned investment and management advisory services company headquartered in Somerset, New Jersey.
www.northernreflections.com
About Novator Systems
Novator is a strategic online retail services provider creating value for clients through a proven combination of retail expertise, technology and continuous innovation. Novator offers a complete outsourced e-commerce solution incorporating Virtual Retailer, a fully integrated multi-channel platform. Novator’s solution includes strategy, design, deployment, hosting and monitoring with ongoing e-retail services and support, including marketing, merchandising and analytics. Since 1994, Novator has partnered with some of the world’s best companies, transforming them into leading online retail enterprises. Novator’s diverse team of online retail experts has created successful solutions for FTD, New Line Cinema, Lucasfilm, Warner Bros., adidas Canada, Interflora UK, The Northern Group, and more. For more information visit www.novator.com.
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Media Contact:
Amani Saif
Novator Systems Ltd.
Toll Free: 866.668.2867 ext 268
media@novator.com
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