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SITUATION Lucas Online is a leading interactive entertainment portal for all Lucasfilm brands. Lucas was experiencing difficulties with its current e-commerce provider, related to site performance during peak sales periods, administrative flexibility, operational efficiency, as well as an inability to effectively manage promotions, customer orders, and content changes on the fly. In addition, its user experience was lagging, and did not otherwise reflect consumer expectations in the ever evolving world of e-commerce. SOLUTION StarWarsShop.com and IndianaJonesShop.com were subsequently developed using Novator’s world-class technology platform, Virtual Retailer™: a flexible, fully-integrated system, encompassing advanced merchandising, catalog management, promotions, reporting and analytics, loyalty, and more. Novator provided the eRetail expertise, engineering technology, and deployment support necessary to best drive incremental sales of Lucasfilm merchandise:
Novator helped Lucas to dramatically improve its key performance indicators soon after launch of the new StarWarsShop.com. During the month after launching on the latest release – and in comparison to the historical weekly averages – Lucas experienced a 45% increase in orders and a 16% increase in average order value, leading to a marked 70% increase in gross revenue. |
